SFMCData 360SalesforceMarketing operationsSolutions architectApplied AI
I have been involved at the start of every major technology paradigm since the 1980s: PCs, internet search at Database America and Yahoo, email and email marketing at Bigfoot, e-commerce at Bigstar, Freemasonstore and RedBox, online social as CEO of OneModelPlace, and commentator and entrepreneur in Bitcoin. I’m looking for an AI-related role. It’s an incredibly exciting and transformational technology and I would be remiss in not being a part of it.
25 years across IBM Global Services, L’Oréal, and KPMG, leading the architecture and operations behind platforms that send billions of messages a year. Columbia MBA. Today I apply that to AI systems: clear controls, checkable outputs, and someone accountable.
Trusted with production systems at
via
Global Services
OneModelPlaceFounder & CEO
TriveFounder & CEOClient and account work for
01 / Selected work
Enterprise results first, then independent products where I own product direction and architecture and direct AI-assisted implementation.
L’Oréal Americas via LTI Mindtree. Architected and ran the scalability and reliability work for a Salesforce Marketing Cloud environment serving 150 business units. Led an international team of 10 responsible for the platform in production.
Associate Director, Marketing Operations at KPMG. Lead Marketing Cloud and Data Cloud architecture and operations for internal stakeholders, including the team that cut primary lead submission time by 90%.
Operational reliability / Independent product · 2026
Assurance for Salesforce Marketing Cloud that checks data freshness, activity, and downstream behavior, so failures show up before the business notices. Built from what I learned running the L’Oréal and KPMG environments.
Data quality / Public platform · 2026
A public directory of American manufacturing built from fragmented federal records. The hard problem is deciding which records describe the same facility and what evidence supports each field.
Agentic systems / Independent R&D · 2025–2026
42 tools and 14 scheduled jobs behind a content engine with source grounding, fact-checking, duplicate detection, and human approval gates. Persistent state, model routing, and controlled retries keep it running unattended.
02 / Background
I have run a digital business with P&L responcibility, advised enterprise clients at IBM, and led the teams accountable for platforms in production at Lorea, KPMG and Bigstar. That shapes how I approach AI: understand the outcome, make the tradeoffs explicit, and build a way to check the work.
Resume (PDF)
03 / Writing
I have written about technology since 1998, from early e-commerce to cryptocurrencies. Current work is on operational reliability.
Manuscript · 16 chapters · seeking a publisher
What You Don’t See Can Hurt You
A practitioner’s guide to detecting operational failures through behavior, outcomes, and clear ownership, starting with enterprise marketing systems. MarTech Monitoring is the working implementation.
Earlier writing and talks
1997Kiplinger Washington NewsletterContributing articles, 1997–1999 1998BYTE · PDFHow to Build an Electronic Store Fast 1998Direct Marketing Customer Association · talk, 1998 and 1999Customer Retention in e-Business 2004IBM · talkAutonomic Computing Readiness Assessment Engagement Overview 2005Psychohistory Association · talkComputerized Emotional Analysis of Popular Media for the Comprehension of the National Mood 2010BlueGlass Florida · video interviewInterview as CEO of OneModelPlace 2014Bitcoin Magazine · 10 articlesAuthor archive JanBitcoin MagazineWhat Is Bitcoin And Why Should You Care? JanBitcoin MagazineIn Mining, We Trust. FebBitcoin MagazineThe Promise Of Crypto, Part 1 Of 2 FebBitcoin MagazineOf Bitcoin And EBITDA And Micropayments, Oh My! FebBitcoin MagazineThe Promise Of Crypto, Part 2 Of 2 MarBitcoin MagazineThe Geostrategic Implications Of Bitcoin MarBitcoin MagazineZeroHedge Article Is Not Even Wrong… AprBitcoin MagazineOpen Ledger Accounting AprBitcoin MagazineEverything Is Starting To Fall In Place For Bitcoin OctBitcoin MagazineWhy We Won’t Be A Part Of The Bitnation Crowdsale 2014University of Nebraska–Lincoln · talkBitcoin in the New Financial World 2014World Crypto Network · videoCrypto Convos, Episode 10 2017EntrepreneurCrypto Debit Cards Are Taking Bitcoin Mainstream 2017Crypto Fanatics · video interviewThe Truth about Trive 2017Anarchast, Episode 391 · video interviewTaking Down Fake News With Blockchain Technology04 / Contact
Open to senior architecture and operations roles, and to consulting engagements: reliability assessments, Marketing Cloud and Data Cloud architecture, and AI systems with operating controls.
